June 4, 2026

Commercial Roofing Lead Generation Proposal for

Ryan Morrison

Presented by

Austin McIntosh
RoofEngine
austin@roofengine.com

Prepared for

Ryan Morrison
ryan@clevercoat.com
Elkhorn, Nebraska
United States

Our approach is simple: Provide you with everything you need to scale your commercial roofing business with clarity, confidence, and ease.

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Testimonials

"Every marketing company advertises and sells itself but not everyone delivers.

All my past experiences are with people who weren’t delivering. Compared to everything out there - RoofEngine actually works, does what it says, and gets results.

We control our brand by showing up directly on Google with RoofEngine's help."
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Mark M.

"For the most part, I've had a very small amount of leads come from the internet with other companies, maybe 1 or 2 per month. With RoofEngine, things are very different. We're getting about 18 to 20 good quality commercial roofing leads per month.

The price per lead is way less than direct mail, and we get way more than we could with word of mouth. I highly recommend RoofEngine to all roofing contractors who want to get more leads."
Testimonial Author Picture

Norman Y.

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Current Clients

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Program Intro

In 2024, we spent $975K on 4,500 commercial leads across all of our clients.

Our plan to grow your commercial roofing business starts by launching a proven and tested lead generation campaign to generate commercial roofing leads within Nebraska.

RoofEngine has a proprietary process that we have been using to predictably generate leads for commercial roofing contractors since 2016.

Based on current campaign performance and trends, we are highly confident in our ability to produce a consistent stream of commercial roofing leads with the campaign outlined below.

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What to Expect: Enhancing Your Lead Generation

Precision-Targeted Lead Generation

We understand that the highest-quality leads come from well-informed building owners actively seeking solutions. Our strategic approach targets thousands of commercial property owners and managers within your market, educating them about the advantages of commercial roof restoration. Here’s how we do it:

Google Search Ads – The Core of Your Campaign

Google Ads forms the backbone of your lead generation, attracting inbound leads who are actively searching for roofing solutions. We meticulously select a range of keywords, from broader terms like "commercial roofing company near me" to more precise queries such as "TPO roof replacement estimate." We allocate 100% of your advertising budget here to maximize campaign performance.

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Ads Overview

Our System in a Nutshell

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The Process

Enhanced Digital Presence: Conversion-Optimized Website

Forget basic one-page sites. We provide you with a comprehensive, conversion-optimized website tailored to convert Google Ads traffic into high-quality leads. This full-featured site includes multiple service pages, an About Us section, and a Contact Us page, all designed to offer a superior user experience.

Our web pages feature conversion-driven elements like compelling headlines, persuasive copy, and visually appealing designs. We conduct extensive testing across various devices and browsers to ensure optimal functionality and appearance before going live.

Lead Management and Nurturing with GoHighLevel CRM

Generating leads is just the beginning. Our automated follow-up systems guarantee that no lead is overlooked. From the initial contact to the closing of a deal, we ensure every prospect is engaged effectively.

Leads are managed through HighLevel CRM, accessible via both your smartphone and desktop. This tool allows you to track lead interactions, listen to call recordings, and communicate through calls, texts, and emails—all from one centralized dashboard. You can monitor engagement, track responses, and see pending sales at a glance.

With HighLevel CRM, you are equipped with all the necessary tools to nurture your leads and convert them into committed customers—ensuring no opportunity is missed.

We utilize automated follow-up systems to ensure that no lead falls through the cracks.  From the initial contact to closing the deal, we make sure that every lead is taken care of.

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The Investment

Title/Description
COST
QTD
total
Campaign Management Includes website, campaign management, CRM, and unlimited DFY proposals.
$2,500.00
1
$2,500.00
Ad Spend Budget  
$2,500.00
1
$2,500.00
Total: $5,000.00 / Month
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Client References

Jeremy Perry
roofingunited.com
Number: (706) 207-0115
Email: jeremy@roofingunited.com

Erik Hostetler
omegacommercialroofing.com
Number: (270) 774-1821
Email: erik@omegacommercialroofing.com

Aaron Hershberger
centralstatescommercialroofing.com
Number: (814) 282-5389
Email: centralstatesroofing@gmail.com

Dwilin Byler
protechroof.com
Number: (814) 795-6806
Email: protechroof@yahoo.com

Adam Delmaro
www.roofingservicesofnewengland.com
Number: (203) 242-6307
Email: roofingservicesofnewengland@yahoo.com

Jolene Chen
www.greenmountaincontractors.com
Number: (505) 205-9328
Email: greenmountainclaims@gmail.com

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Next Steps